Give an emotional reason to subscribe or reorder

Idea byKasper DolkMaison Commerce

Commentary byLiftArchiveOur analysis, not theirs

Link the product to living a healthy life as an ongoing activity, not a one-time purchase, to push subscriptions.

Who ran it

Kasper Dolk (@kasper_dolk) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

Similar tests

A

→

B

+50% mobile conversion rate

Mobile product page, copy and cart subscription fixes for a women's supplement brand

Product pageLayout, fonts & visual design@oliverkenyon

A

→

B

+6.84% conversion rate

Subscription-only product page with free gifts for a cat fountain brand

Product pageSubscriptions & subscribe-and-save@oliverkenyon

A

→

B

7,509 active subscriptions

Added a subscribe-and-save checkbox (20% off) to the PDP for the top repurchase products

Product pagePricing, discounts & savings display@DaveDiederen

A

→

B

+104.06% revenue per visitor

New bundle builder with quantity and subscribe-and-save steps

Product pageBundles & quantity breaks@DaveDiederen

A

→

B

+9.45% revenue per visitor

Redesigned the bundle selector to ask who it's for, then show supply options with per-day pricing

Product pageBundles & quantity breaks@DaveDiederen

A

→

B

-9.17% revenue per visitor

Introduced subscriptions with the subscription option pre-checked by default

Product pageSubscriptions & subscribe-and-save@DaveDiederen