Test listicle, quiz and traffic-specific landing pages
Test ideaLanding page · 2023-02-10
Run three landing page types against your standard page: a listicle, a quiz, and a page tailored to the traffic source.
Who ran it
Kasper Dolk (@kasper_dolk) shared this idea on X. The numbers and screenshots are theirs.
View the original post on X
Similar tests
A
→B
+28% CTR
Tested pain-relief vs longevity angle on dog supplement advertorials
Landing pageHeadlines, product titles & copy
@oliverkenyon
A
→B
+$20,699/month
Replaced generic landing page with an education-led advertorial
Landing pageAdvertorials, listicles & presell pages
@oliverkenyon
A
→B
+47% CVR
Sent cold traffic to a listicle-style presell page instead of the PDP
Landing pageAdvertorials, listicles & presell pages
@oliverkenyon
A
→B
+50% conversions
New listicle landing pages vs homepage
Landing pageAdvertorials, listicles & presell pages
@oliverkenyon
A
→B
+12.20% revenue per visitor
Redesigned the advertorial hero, rewrote the opening copy and added product images above the fold
Landing pageHero & above-the-fold section
@DaveDiederen
A
→B
+11.50% revenue per visitor
Hid the USP bar directly underneath the hero on an advertorial
Landing pageUSP bars & benefit icons
@DaveDiederen
Advertorials, listicles & presell pages tests Ad-to-page message match tests Product finder quizzes tests All landing page tests
