Show reviews and UGC on collection pages

Idea byKasper DolkMaison Commerce

Commentary byLiftArchiveOur analysis, not theirs

Most brands keep reviews on the PDP/homepage; add a reviews section (and UGC if you have it) to collection pages for social proof.

Who ran it

Kasper Dolk (@kasper_dolk) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

Similar tests

A

→

B

+$7,280 per month

Added star ratings, best-seller tags and review snippets to the collections page

Collection pageReviews & star ratings@oliverkenyon

A

→

B

+6.4% revenue per visitor

Added a collection page banner with social proof, offer plus countdown, description and category filters

Collection pageSocial proof, authority & press@DaveDiederen

A

→

B

+25.37% revenue per visitor

Added a collection banner with review count, trust signals and free shipping

Collection pageReviews & star ratings@DaveDiederen

A

→

B

Idea, no result yet

Collection banner with a BOGO headline and a testimonial

Collection pageReviews & star ratings@DaveDiederen

A

→

B

Idea, no result yet

Collection: IG-story style collection nav plus stock info and stars

Collection pageReviews & star ratings@kasper_dolk

A

→

B

Idea, no result yet

Collection: swatches, stars, stock notice and story-style sub-collection nav

Collection pageReviews & star ratings@kasper_dolk