Cut fashion returns with size guides, model info, fabric close-ups and fit in reviews
Test ideaProduct page · 2024-11-15
Clear size guides, model height + size, multiple angles, fabric close-ups and a fit-type question (slim/regular/loose) in reviews.
Who ran it
Kasper Dolk (@kasper_dolk) shared this idea on X. The numbers and screenshots are theirs.
View the original post on X
Similar tests
A
→B
+$75,600 per month
USP bar (free shipping and returns) under Add to Cart on PDP
Product pageMoney-back guarantee & returns
@oliverkenyon
A
→B
+5.2% revenue per visitor
Added 60-day guarantee and easy returns blocks under Add to Cart
Product pageMoney-back guarantee & returns
@oliverkenyon
A
→B
+$63,735 per month
Added an objection-handling review block below the CTA on mobile
Product pageReviews & star ratings
@oliverkenyon
A
→B
+$38,846 per month
Added rating under title, moved discount badge by ATC, sticky ATC, clickable thumbnails
Product pageReviews & star ratings
@oliverkenyon
A
→B
+12.9% revenue per visitor
Redesigned size selector to separate men's and women's sizes
Product pageVariant, size & option selectors
@oliverkenyon
A
→B
+$27,000/month
PDP above the fold: trust icons, swipeable images, reviews higher, stronger CTA
Product pageReviews & star ratings
@oliverkenyon
Reviews & star ratings tests Money-back guarantee & returns tests Variant, size & option selectors tests All product page tests
