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Tests
Ecommerce
All test results321Winning testsTests that lostTest ideas698
By page
Product page138Cart21Checkout20Collection page28Homepage29Landing page27Navigation & menu15Post-purchase1
Featured win
A
→
B
+$182k monthly revenueAdded bundle options directly on the product page
More categories are on the way: SaaS, lead gen and apps. Share a test →
Elements
Trust and proof
Reviews & star ratings40Social proof, authority & press29Trust badges & security seals14
Offers and pricing
Bundles & quantity breaks25Upsells & cross-sells18Subscriptions & subscribe-and-save10
Layout and content
Product images & gallery41Shipping & delivery messaging33
All 44 elements → · Browse by page type →
Guides
Learn
CRO guideA/B testing guideThe CRO processStatistical significanceA/B testing mistakes
Benchmarks
Ecommerce conversion rateConversion rate by industryShopify conversion rateCart abandonment rate
Calculators and checklists
Significance calculatorSample size calculatorConversion rate calculatorEcommerce CRO checklistProduct page checklist
Tools
Best tools
A/B testing toolsShopify A/B testing appsHeatmap toolsPage buildersReview apps
Reviews and comparisons
Intelligems vs ShopliftVWO vs ConvertConvert reviewIntelligems reviewPageFly vs GemPages
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Ecommerce A/B tests by page type

Product page138 results · 335 ideasLanding page27 results · 108 ideasSite-wide33 results · 61 ideasCart21 results · 71 ideasCollection page28 results · 51 ideasHomepage29 results · 27 ideasCheckout20 results · 19 ideasNavigation & menu15 results · 18 ideasPost-purchase1 results · 4 ideas