Simplified navigation, made the cart sticky on mobile and tested shipping copy

Idea byJosh Thompson

Commentary byLiftArchiveOur analysis, not theirs

Simplified navigation, made the cart sticky on mobile and tested shipping copy. Josh claims +$218K in 60 days; no test data shown.

Who ran it

Josh Thompson (@joshtCRO) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

Similar tests

A

→

B

+$337,203/month

Mega menu, collection filters and tiered cart rewards for a tattoo-inspired apparel brand

Site-wideNavigation & mega menus@oliverkenyon

A

→

B

+$135,482/month projected

Mega menu, homepage hero, USP bar and tiered rewards for a hair color conditioner brand

Site-wideNavigation & mega menus@oliverkenyon

A

→

B

+$1.2M annual revenue

Live chat removal, messaging, UX and new landing pages tested for an insole brand

Site-wideLive chat & contact options@oliverkenyon

A

→

B

+£281,417 annual revenue

Full theme test of homepage, collections, menu and subscriptions for a skincare brand

Site-wideLayout, fonts & visual design@oliverkenyon

A

→

B

+43.81% revenue per visitor

Tested shipping price levels; a $9.49 shipping fee beat the control

Site-wideShipping & delivery messaging@DaveDiederen

A

→

B

+9.17% revenue per visitor

Removed the free-shipping threshold and charged shipping on every order

Site-wideShipping & delivery messaging@DaveDiederen