Post-purchase survey asking what almost stopped the purchase

Idea byKasper DolkMaison Commerce

Commentary byLiftArchiveOur analysis, not theirs

Ask buyers 'What almost stopped you from buying?', 'Why us over competitors?', 'Where did you hear about us?' and 'What could we improve?'. Use the answers to find unaddressed objections and test them on PDPs and LPs.

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Kasper Dolk (@kasper_dolk) shared this idea on X. The numbers and screenshots are theirs.

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Post-purchase survey: 'What almost didn't make you buy?'

Post-purchasePost-purchase surveys@kasper_dolk