A/B test results

Added a subscribe-and-save checkbox (20% off) to the PDP for the top repurchase products

Ongoing CRO program on navigation, bundles and product pages for a knife brand

Swipeable images on collection cards; retail-price comparison popup on PDP

Added a carousel of the most popular collections at the top of the homepage

Added a customer trust count and 3 USPs with icons to the checkout

Listed the biggest pack first in the bundle selector

Added a trust bar below the navigation (local shipping, patented since 2014, 34,000+ customers)

Added a second 'Find Your Grip' button under the homepage hero CTA

New page design tested against the existing page in Intelligems

Added a 'Best Seller' label directly above the product title

Site-wide CRO program on product listings, cart and reviews for a cooling bedding brand

Product finder with emotional steps for high-AOV ranges

Added an image in checkout showing social proof, return policy and financing

Removed the 'Track Order' link from the main navigation

Pink vs green add-to-cart button

Added a one-click 10% extra discount banner above the add-to-cart button on the product page

Added a 'Frequently Bought Together' one-click bundle (tape and solvent) near add to cart

Changed the product title to a benefit-led 'Achieve [outcome] with [product]' format

Mega menu, collection filters and tiered cart rewards for a tattoo-inspired apparel brand

Add a product finder quiz to the collection page

Product page rebuild: emotional headline, lifestyle images, plain-language benefits, trust and urgency under the add-to-cart

Moved the 'How it works' section further down the page so higher-engagement sections sit higher

Cut the price by 30%

Added customer social proof under the add-to-cart button instead of payment and policy icons

Added Best Seller badges to products

Quick add-to-cart, PDP content and checkout badges for an energy drink brand

Checkout blocks with store USPs, reviews and a checkout upsell

Product page redesign: single product focus, benefit headline, press mention, rating, objection bullets

Launched advertorial-style landing pages for paid traffic

Moved the second product photo into first position in the gallery

Added a best-sellers product row right under the homepage hero

Mega menu, landing page, product page and cart changes for a pro-age makeup brand

Benefit-led buy box proposition on the PDP

Tested a leather strap vs a mystery box as the cart drawer upsell

Added Warranty and Security trust buttons below add to cart and refreshed the product info layout into accordions

New bundle builder with quantity and subscribe-and-save steps

Added bundle options directly on the product page

Emphasise the '3 for X' bundle with a custom bundle selector

Page redesign: emotive value proposition, better images, benefits, social proof, guarantee, CTA above the fold

Moved a $600+ AOV offer landing page from SamCart to a PageDeck landing page

Added a countdown timer where heatmaps showed shoppers were focused

Rewrote product page copy from general claims to pain-point benefit copy

Show a testimonial vs no testimonial

Rebuilt the best-seller product page

Rearranged homepage sections to put the most compelling content higher, based on scroll maps

Replaced the homepage hero video with a static image with a benefit callout

Competitor comparison table and benefit-led copy tested on a diagram software landing page

Make hero store benefits expandable for more context

Added express checkout buttons (Shop Pay, PayPal, Apple Pay) under the buy box on the product page

Hid the 'As Seen On' press bar on the homepage for paid traffic

Mega menu with category descriptions and testimonial, no product images

Add a custom AOV order bump

Changed the order of cart upsells

Made the bundle buy box more compact by reducing padding between elements

Mega menu, homepage hero, USP bar and tiered rewards for a hair color conditioner brand

More branded PDP with clearer value prop and offer urgency

Product page redesign: lifestyle image, benefit headline, 4 bullets, testimonials, bundles

Let shoppers swipe through product image galleries directly on the collection page

Added Quick Add buttons to collection page product cards

Frame the product against retailer markups and fees

Added 'Ships by [date]' and 'Free shipping over $X' below the ATC button

Added arrows to cart upsells and a delivery window line in the cart

Add jump-to-section navigation tabs in the hero

Showed 'In Stock' instead of 'Almost Out of Stock' messaging

Added best-seller labels and tightened collection page fold so products show earlier

Checkbox upsell in a custom checkout

Redesigned the homepage above-the-fold hero section

Tested pain-relief vs longevity angle on dog supplement advertorials

Add benefit bullets in the hero that answer survey objections

Replaced mobile image gallery dots with a scrollable thumbnail strip

Added View Collection CTAs to homepage collection sections

Add captions to UGC videos

Added a category filter section to the homepage

Mega menu: added Trending Now best-sellers, clearer category links, simpler layout

Second-threshold mystery gift in cart, and moving the FAQ higher

Added a countdown timer to checkout

Live chat removal, messaging, UX and new landing pages tested for an insole brand

Send cold ad traffic to a pre-sell bridge page instead of the PDP

Added payment method icons directly below the checkout CTA in the cart

New landing pages with previews and package pricing for a VR/AR learning brand

Increase body font size by 2px

Shortened guarantee copy ('or your money back' instead of 'or get 100% of your money back')

Mobile menu: search at top, Clearance first with 60% off label, no dropdown

Change the product hero headline to the desired outcome

Moved the best sellers section above the reviews section on the homepage

Added filter tags like Best Sellers and New Drops to collection page

Outcome headline + tagline handling the #1 objection at top of PDP

Tested shipping price levels; a $9.49 shipping fee beat the control

Added a search bar inside the mega menu

Upsells vs no upsells

Replaced the 'Fast Shipping' badge with 'Ships by Tomorrow' plus a localized country flag shipping line under the ATC

Homepage hero with better imagery, 4.9/5 rating, press logos and clearer headline

Remove the countdown timer from checkout

Showed the product price directly below the product title

Mobile, cart USP and homepage banner changes for a pet nutrition brand

Long-form LP flow: header, why, featured review, offer, reviews, how, comparison

Added a 'You're saving $X on this order' line to the bundle selector

Homepage hero: USP toolbar, 3 benefit bullets, full-width emotive CTA with social proof

Optimised site-wide navigation vs current navigation

Added a category filter section to the homepage with no text above it

USP bar (free shipping and returns) under Add to Cart on PDP

Benefits-first hero vs control hero

Added an announcement bar

Made the announcement bar clickable, linking to high-ticket bundles

New theme with a BOGO offer vs old theme

Rewrote product descriptions with a fear angle (risks of not using it)

Added a floating filter bar on the collection page

Add a 'how you'll feel' timeline section to the PDP

Tested hero banner variations (goal headline, how-to subheader, USPs, CTA, reviews)

Added 60-day guarantee and easy returns blocks under Add to Cart

Show best-performing ad/UGC videos in the product hero

Removed 'Shipping calculated at checkout' below the ATC on a PDP that promises free shipping

Added a free Summer BBQ recipe e-book as a gift with product bundles

Add trust and urgency elements to the Plus checkout

Put a 'Bestseller' badge on only the single #1 product on the collection page (instead of 3-4 products)

Added an objection-handling review block below the CTA on mobile

Add a checkbox upsell in the Shopify Plus checkout

Redesigned the advertorial hero, rewrote the opening copy and added product images above the fold

Gift wrapping upsell prompt inside the cart

Changed cart copy from 'Free shipping will be applied at checkout' to 'Congrats! You unlocked FREE shipping!'

Added tiered spend rewards in the cart (free shipping + bonus items)

Added social proof (star rating / review count) directly above the product title

Added clickable sale announcement bar linking to the clearance page

Added "30-day money-back guarantee" under the checkout button

Mobile collection cards in 2x2 grid with quick add-to-cart button

Moved three UGC videos above the fold on the product page

3-pack bundle with Save 20% above Add to Cart on PDP

Added a prominent 60-day guarantee badge below the add-to-cart button

Full-screen mobile mega menu with larger tap targets

Removed the free-shipping threshold and charged shipping on every order

Collection page: switched to 2x2 grid and reordered top performers

Increased PDP font size (+4px) for an older audience

Mobile menu reordered by RPS with Best Sellers slider

Added a checkout countdown timer (order reserved) for US brands

Mobile menu: best-seller carousel, categories reordered by revenue, in-menu testimonial

Changed the bundle selector title from 'Buy More, Save More' to 'Low Stock - Selling Fast'

Moved social proof and Add to Cart into the first view on mobile PDP, tighter spacing

Removed the free shipping threshold and charged a flat shipping fee on every order

PDP above the fold cut to 3 bullets, surfaced Add to Cart + trust seals

Added a 'Shop Now' CTA to the announcement bar and linked it to the offer

Authentic scarcity messaging on product pages

Put best sellers above the fold on the homepage and pushed reviews below

Added clickable free-shipping announcement bar linking to best-sellers collection

Moved the review stars above the product title

Shrank the top section of collection pages so products show above the fold

Replaced variant dropdowns with visual selector blocks

Three survey-based reassurance lines above collection page grid

Added the savings to the add-to-cart button ('Add to Cart - Save 50%')

Added brand-aligned scarcity text below Add to Cart on PDP

Tested 4 homepage hero banner variations (social proof position, trust badges, delivery/guarantee benefits, CTA hierarchy)

Removed Shop Pay Buy Now button, added payment icons under Add to Cart

Tested flat $2, $5 and $7 shipping fees against free shipping

Realigned collection page product cards, highlighted flavour names

Hid written reviews above the fold on the PDP

Lowered the price and removed the free gift ($82 vs $85 + gift)

Added a value comparison chart

Rewrote trust policy messaging and added persistent mobile trust bar

Added a UGC customer video section to the PDP

Added category icons and a Best Sellers section with product images to the megamenu

Added a shipping deadline bar on the PDP with a 'Ships by' date and localized country flag

Removed the 1/2/3-bag bundle selector from the product page

Added 3 USPs (guarantee, orders shipped, delivery speed) below the Pay Now button on checkout

Removed a single line of copy from the cart page

Added country-specific free shipping messaging and moved the money-back guarantee under add to cart

Added category tabs and built-in search to a cluttered bundle page

Redesigned the bundle selector to ask who it's for, then show supply options with per-day pricing

Added rating under title, moved discount badge by ATC, sticky ATC, clickable thumbnails

Showed image thumbnails under the product gallery

Redesigned size selector to separate men's and women's sizes

Switched the product title from product-first to benefit-first wording

Redesigned top of product page: image slider, clearer CTAs, benefits and sale info above fold

Added currency codes (USD, EUR, GBP) next to product prices based on shopper location

Removing an email popup from a top product page for a solar lighting brand

Added one written customer review above the fold on the PDP

Simplified size selection, clearer USPs, fewer payment options, stronger ATC on PDP

Rewrote the money-back guarantee section with a bold headline and benefit-driven copy

Added comparison table of key attributes to product pages

New PDP layout focused on benefits instead of social proof

Added a clear trust-builder USP above the fold

Hid payment icons below the ATC button on the PDP

Redesigned slide cart, removed $25 pre-checkout upsell, added trust elements

Hid the pre-ticked shipping protection checkbox in the cart

Added Best Seller/Trending labels, visible price and Buy Now to collection cards

Moved price and compare-at savings directly below the product title

Removed a live chat feature that was costing revenue

Hid the USP bar directly underneath the hero on an advertorial

PDP above the fold: trust icons, swipeable images, reviews higher, stronger CTA

Updated images across the store to show people matching the older target audience's age

Cart redesign with free shipping incentive and less friction to checkout

Moved the 'Bestseller' badge from the product image to above the title

Added founder story to the product page to match the ads

Added a geo-detection popup asking international visitors to confirm country and switch currency

Added Instagram-style category story bubbles above the mobile homepage hero

Put the '60-Day Money-Back Guarantee' inside the add-to-cart button

Moved urgency bar to top of product page and added mobile thumbnails

Added customer video reviews to the PDP

Mega menu with gender tabs, thumbnails and split link groups

Added a Best Sellers section to the bottom of the product page

Added four customer-led USP icons beneath cart checkout button

Showed savings as a percentage instead of a dollar amount

Replaced generic landing page with an education-led advertorial

Added a 'Best Seller' badge directly on the PDP hero image

Sent cold traffic to a listicle-style presell page instead of the PDP

Added Best Seller badges

Mega menu: removed off-site social icons, added images beside categories

Tested a new homepage banner layout (problem headline, two CTAs, reviews, guarantee)

Turned a text-only megamenu into a visual panel with category images

Changed homepage CTA copy to 'Shop Now' instead of creative copy

Mega menu with search bar, top-2 collection visuals and USPs

Replaced a 3-line text USP list with 3 horizontal icon-backed value props

Added image swipe to product cards on collection pages

Hid the USP badge bar above the fold on the product page

Added swappable product images to collection page product cards

Hid the 'As Seen In' press logo banner on the PDP

Added USP images to the PDP gallery instead of product-only shots

Redesigned the bundle selector with explanatory copy, included vs. upsell slots, and trust line under ATC

Added star ratings, best-seller tags and review snippets to the collections page

Added a new collection page banner

Redesigned the above-the-fold section of the product page

Added a 'Ships by Tomorrow' callout under the checkout button in the cart drawer

Homepage rebuild with new hero, USP bar and reviews for a welding lens brand

Added new sections underneath the add-to-cart button on the product page

Mobile product page, copy and cart subscription fixes for a women's supplement brand

Added a sticky add-to-cart bar (scrolls to top when variants or bundles must be picked)

Sequential tests on collection grid, pricing, PDPs and cart drawer for a fan brand

Added a named sale callout (e.g. 'Fall Sale') inside the existing savings badge

New landing pages with targeted headlines, reviews and CTAs for a gut-health brand

Hid the social proof slider at the top of an advertorial

Cart drawer rebuild without countdown timer for a pain relief device brand

Replaced pagination with infinite scroll on a collection page

Mobile-first entry landing pages with simple form and trust proof for a prize draw brand

Announcement bar: countdown timer vs free-gift threshold callout (hid the free-gift callout)

New landing pages with reviews, bundles and urgency for an organic pet care brand

Product images that include USPs, testimonials, guarantees and delivery info

Funnel and product page redesign with 3-step buy flow for a brain drink brand

Redesigned the homepage hero

Landing page overhaul with ordering steps and client proof for a print brand

Hid the scrolling marquee bar

Subscription-only product page with free gifts for a cat fountain brand

Tested two different upsell products in the same PDP add-to-cart popup

Full theme test of homepage, collections, menu and subscriptions for a skincare brand

Made the announcement bar clickable with a link and added a countdown timer for the sale

Replaced branded hero headline with a bold offer-focused headline

Tweaked shipping rates (volume-grab vs margin-grab)

Added free BBQ recipe e-book with knife purchases

Matched the social proof line under the ATC to the ad angle the visitor came from

New listicle landing pages vs homepage

Swapped the homepage hero image for one aligned with buyer intent

Rebuilt landing page natively in Shopify vs same page in a page builder

Rewrote the product title as a benefit-led headline (e.g. 'Improve Your Skin from Home with the LED Face Mask')

Unticked pre-ticked accidental damage cover in cart, sold it explicitly

Replaced Trustpilot logo and rating with plain stars plus "Rated 4.8/5.0 by 50,000+ customers" on a listicle

Cart drawer: dispatch/returns/payment block under checkout, size dropdown

Moved the week-by-week results timeline higher up the listicle/landing page

Redesigned PDP above the fold: outcome headline, context visuals, trust signals

Showed card and other payment method icons under the express checkout buttons

Added a 'Selling Out Fast' scarcity banner with % sold progress bar and countdown to the PDP

Made fonts 5% bigger

Named the sale in the discount badge (e.g. 'Summer Sale - Save 50%')

Hid the buy box on the homepage so it focuses on education and directs to the PDP

Updated the product images

Tested a new first product image on the PDP

Changed the product title to an emotion-led angle

Showed customer reviews on the checkout page

Added a scrolling strip of customer review snippets directly below the navbar

Reorganized the USP checklist into a compact two-column grid with a relevant icon per benefit

Triggered a confetti effect and 'biggest savings unlocked' message when the largest bundle is selected

Added a sticky add-to-cart bar that scrolls back to the main buy box

Changed 'Low stock' to 'Low stock - selling fast' under the ATC