Removed distracting homepage banners and focused on one clear CTA above the fold

Idea byJosh Thompson

Commentary byLiftArchiveOur analysis, not theirs

Removed distracting homepage banners and focused on one clear CTA above the fold. Josh claims +34% time on key product pages; no test data shown.

Who ran it

Josh Thompson (@joshtCRO) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

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