Added urgency above the fold, benefit headlines and a decluttered mobile nav surfacing bestsellers

Idea byJosh Thompson

Commentary byLiftArchiveOur analysis, not theirs

Added urgency above the fold, benefit headlines and a decluttered mobile nav surfacing bestsellers. Josh claims +$188K in 45 days; no test data shown.

Who ran it

Josh Thompson (@joshtCRO) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

Similar tests

A

→

B

+$159K per month

Rewrote product page copy from general claims to pain-point benefit copy

Product pageHeadlines, product titles & copy@oliverkenyon

A

→

B

+$47,927/month

Moved social proof and Add to Cart into the first view on mobile PDP, tighter spacing

Product pageSocial proof, authority & press@oliverkenyon

A

→

B

+$47,795 per month

PDP above the fold cut to 3 bullets, surfaced Add to Cart + trust seals

Product pageTrust badges & security seals@oliverkenyon

A

→

B

+$38,846 per month

Added rating under title, moved discount badge by ATC, sticky ATC, clickable thumbnails

Product pageReviews & star ratings@oliverkenyon

A

→

B

+12.9% revenue per visitor

Redesigned size selector to separate men's and women's sizes

Product pageVariant, size & option selectors@oliverkenyon

A

→

B

+$36,772 per month

Redesigned top of product page: image slider, clearer CTAs, benefits and sale info above fold

Product pageSales, urgency & limited-time offers@oliverkenyon