Tested bundle offers against discount codes

Idea byJosh Thompson

Commentary byLiftArchiveOur analysis, not theirs

Tested bundle offers against discount codes. Josh claims Bundles beat discount codes by 24%, +$189K/year profit; no test data shown.

Who ran it

Josh Thompson (@joshtCRO) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

Similar tests

A

→

B

+$74,000/month

Made the announcement bar clickable, linking to high-ticket bundles

Site-wideBundles & quantity breaks@oliverkenyon

A

→

B

+30% add-to-cart rate

Sequential tests on collection grid, pricing, PDPs and cart drawer for a fan brand

Site-wideProduct cards & quick add@oliverkenyon

A

→

B

+43.81% revenue per visitor

Tested shipping price levels; a $9.49 shipping fee beat the control

Site-wideShipping & delivery messaging@DaveDiederen

A

→

B

+13.01% revenue per visitor

Added a geo-detection popup asking international visitors to confirm country and switch currency

Site-widePayment icons, express checkout & BNPL@DaveDiederen

A

→

B

Revenue per visitor +41.85% (£1.08 to £1.54)

New theme with a BOGO offer vs old theme

Site-wideBundles & quantity breaks@kasper_dolk

A

→

B

Idea, no result yet

Add a spin-to-win pop-up that requires email to stop the wheel

Site-widePricing, discounts & savings display@DaveDiederen