Added 'New' badges on bestsellers and pre-selected bundles

Idea byJosh Thompson

Commentary byLiftArchiveOur analysis, not theirs

Added 'New' badges on bestsellers and pre-selected bundles. Josh claims CVR 1.2% to 2.4%, +$500K/year; no test data shown.

Who ran it

Josh Thompson (@joshtCRO) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

Similar tests

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+$74,000/month

Made the announcement bar clickable, linking to high-ticket bundles

Site-wideBundles & quantity breaks@oliverkenyon

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+30% add-to-cart rate

Sequential tests on collection grid, pricing, PDPs and cart drawer for a fan brand

Site-wideProduct cards & quick add@oliverkenyon

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Revenue per visitor +41.85% (£1.08 to £1.54)

New theme with a BOGO offer vs old theme

Site-wideBundles & quantity breaks@kasper_dolk

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B

Idea, no result yet

Tested a limited-time shipping offer, landing page headline copy and a bundle offer

Site-wideShipping & delivery messaging@joshtCRO

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B

Idea, no result yet

Simplified navigation, optimized the landing page order form, pre-selected a 2-bestseller bundle and set free shipping over $75

Site-wideShipping & delivery messaging@joshtCRO

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B

Idea, no result yet

Product page lifestyle photos, video and FAQ, single-page checkout and pre-selected bundles

Site-wideUGC & product video@joshtCRO