Make the announcement bar clickable and link it to the best-selling PDP

Idea byDave DiederenSyntra Labs

Commentary byLiftArchiveOur analysis, not theirs

Route the announcement bar to your best-selling product page (the best sellers collection works less well).

Who ran it

Dave Diederen (@DaveDiederen) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

Similar tests

A

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B

+$471,162/month

Ongoing CRO program on navigation, bundles and product pages for a knife brand

Site-wideAnnouncement bars@oliverkenyon

A

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B

+$74,000/month

Made the announcement bar clickable, linking to high-ticket bundles

Site-wideBundles & quantity breaks@oliverkenyon

A

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B

+$57,000 per month

Added clickable sale announcement bar linking to the clearance page

Site-wideSales, urgency & limited-time offers@oliverkenyon

A

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B

+5.92% revenue per visitor

Added an announcement bar

Site-wideAnnouncement bars@DaveDiederen

A

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B

+15.44% revenue per visitor

Added a 'Shop Now' CTA to the announcement bar and linked it to the offer

Site-wideAdd-to-cart & CTA buttons@DaveDiederen

A

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B

+2.82% revenue per visitor

Announcement bar: countdown timer vs free-gift threshold callout (hid the free-gift callout)

Site-wideFree shipping thresholds & shipping price@DaveDiederen