Make the first sections carry a no-brainer offer and objection handling
Test ideaLanding page · 2023-04-13
Most visitors don't scroll, so the first sections need a near too-good-to-be-true offer, trust/shipping objections handled, and persuasive copy that pulls them on.
Who ran it
Kasper Dolk (@kasper_dolk) shared this idea on X. The numbers and screenshots are theirs.
View the original post on X
Similar tests
A
→B
+$156,000/month
Competitor comparison table and benefit-led copy tested on a diagram software landing page
Landing pageComparison charts & tables
@oliverkenyon
A
→B
+28% CTR
Tested pain-relief vs longevity angle on dog supplement advertorials
Landing pageHeadlines, product titles & copy
@oliverkenyon
A
→B
Conversion rate 2% to 7%
New landing pages with targeted headlines, reviews and CTAs for a gut-health brand
Landing pageHeadlines, product titles & copy
@oliverkenyon
A
→B
+12.20% revenue per visitor
Redesigned the advertorial hero, rewrote the opening copy and added product images above the fold
Landing pageHero & above-the-fold section
@DaveDiederen
A
→B
+18% conversion rate
Tested new headline variations on a listicle/advertorial landing page
Landing pageHeadlines, product titles & copy
@DaveDiederen
A
→B
+259.7% revenue (2.5x), no extra marketing spend
Long-form LP flow: header, why, featured review, offer, reviews, how, comparison
Landing pageReviews & star ratings
@kasper_dolk