Default to a 3-month subscription with extra gifts

Idea byMilos

Commentary byLiftArchiveOur analysis, not theirs

Push buyers into a 3-month plan (like IM8) with extra free gifts for choosing it, to cut month-1 to month-2 churn.

Who ran it

Milos (@CROguy_) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

Similar tests

A

→

B

+$68,000/month

Added a free Summer BBQ recipe e-book as a gift with product bundles

Product pageBundles & quantity breaks@oliverkenyon

A

→

B

+46% CVR

Lowered the price and removed the free gift ($82 vs $85 + gift)

Product pagePricing, discounts & savings display@oliverkenyon

A

→

B

+50% mobile conversion rate

Mobile product page, copy and cart subscription fixes for a women's supplement brand

Product pageLayout, fonts & visual design@oliverkenyon

A

→

B

+6.84% conversion rate

Subscription-only product page with free gifts for a cat fountain brand

Product pageSubscriptions & subscribe-and-save@oliverkenyon

A

→

B

7,509 active subscriptions

Added a subscribe-and-save checkbox (20% off) to the PDP for the top repurchase products

Product pagePricing, discounts & savings display@DaveDiederen

A

→

B

+104.06% revenue per visitor

New bundle builder with quantity and subscribe-and-save steps

Product pageBundles & quantity breaks@DaveDiederen