Built a landing page around the best-performing ad, plus benefit photos, bullets and a testimonials section

Idea byJosh Thompson

Commentary byLiftArchiveOur analysis, not theirs

Built a landing page around the best-performing ad, plus benefit photos, bullets and a testimonials section. Josh claims +$242,807/month; no test data shown.

Who ran it

Josh Thompson (@joshtCRO) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

Similar tests

A

→

B

+$100,000/month

New landing pages with previews and package pricing for a VR/AR learning brand

Landing pageProduct images & gallery@oliverkenyon

A

→

B

Conversion rate 2% to 7%

New landing pages with targeted headlines, reviews and CTAs for a gut-health brand

Landing pageHeadlines, product titles & copy@oliverkenyon

A

→

B

+33% average order value

New landing pages with reviews, bundles and urgency for an organic pet care brand

Landing pageBundles & quantity breaks@oliverkenyon

A

→

B

+12.20% revenue per visitor

Redesigned the advertorial hero, rewrote the opening copy and added product images above the fold

Landing pageHero & above-the-fold section@DaveDiederen

A

→

B

+7.8% conversion rate

Replaced Trustpilot logo and rating with plain stars plus "Rated 4.8/5.0 by 50,000+ customers" on a listicle

Landing pageReviews & star ratings@DaveDiederen

A

→

B

+259.7% revenue (2.5x), no extra marketing spend

Long-form LP flow: header, why, featured review, offer, reviews, how, comparison

Landing pageReviews & star ratings@kasper_dolk