Add a 'total savings' block in checkout

Idea byKasper DolkMaison Commerce

Commentary byLiftArchiveOur analysis, not theirs

Show total savings in one place to reinforce the decision; pair with a limited-time timer.

Who ran it

Kasper Dolk (@kasper_dolk) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

Similar tests

A

→

B

+3.16% revenue per visitor

Added a countdown timer to checkout

CheckoutCountdown timers@DaveDiederen

A

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B

+4.83% revenue per visitor

Added a checkout countdown timer (order reserved) for US brands

CheckoutCountdown timers@DaveDiederen

A

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B

+1.57% revenue per visitor

Raised the shipping price (tested $6.95 and $7.95 against control)

CheckoutShipping & delivery messaging@DaveDiederen

A

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B

+6.59% revenue per visitor

Added urgency messaging to checkout (instead of a full checkout redesign)

CheckoutSales, urgency & limited-time offers@DaveDiederen

A

→

B

Revenue per visitor +26.18%

Remove the countdown timer from checkout

CheckoutCountdown timers@kasper_dolk

A

→

B

+$33,435

Add trust and urgency elements to the Plus checkout

CheckoutReviews & star ratings@kasper_dolk