Highlight USPs in collection page banners

Idea byDave DiederenSyntra Labs

Commentary byLiftArchiveOur analysis, not theirs

Add USPs to collection banners (Wuffes, PetLabCo examples) so visitors instantly understand the value.

Who ran it

Dave Diederen (@DaveDiederen) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

Similar tests

A

→

B

$44,890/month

Three survey-based reassurance lines above collection page grid

Collection pageUSP bars & benefit icons@oliverkenyon

A

→

B

+5.98% revenue per visitor

Added a new collection page banner

Collection pageCollection banners & headers@DaveDiederen

A

→

B

+1.3% revenue

Added a countdown timer to the collection page banner

Collection pageCountdown timers@DaveDiederen

A

→

B

+$161K revenue

Turned the collection banner (where heatmaps showed attention) into a clickable countdown timer

Collection pageCountdown timers@DaveDiederen

A

→

B

+6.4% revenue per visitor

Added a collection page banner with social proof, offer plus countdown, description and category filters

Collection pageSocial proof, authority & press@DaveDiederen

A

→

B

+25.37% revenue per visitor

Added a collection banner with review count, trust signals and free shipping

Collection pageReviews & star ratings@DaveDiederen