Redesign PDP with tiered tub bundles and a flavor picker list

Idea byDave DiederenSyntra Labs

Commentary byLiftArchiveOur analysis, not theirs

Before/after mockup (RAW protein): adds a countdown announcement bar, a 4/2/1-tub quantity selector with per-unit pricing, an add-per-flavor list, ATC showing the total, and a ships-by date under the button.

Who ran it

Dave Diederen (@DaveDiederen) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

Similar tests

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+$182k monthly revenue

Added bundle options directly on the product page

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Added a free Summer BBQ recipe e-book as a gift with product bundles

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3-pack bundle with Save 20% above Add to Cart on PDP

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+46% CVR

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+7.8% revenue per visitor

Removed the 1/2/3-bag bundle selector from the product page

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