Replace stock/model shots with real customers holding the product
Test ideaSite-wide · 2025-10-13
Studio and model shots feel fabricated; real people with real results build trust.
Who ran it
Kasper Dolk (@kasper_dolk) shared this idea on X. The numbers and screenshots are theirs.
View the original post on X
Similar tests
A
→B
+6.47% revenue per visitor
Updated images across the store to show people matching the older target audience's age
Site-wideProduct images & gallery
@DaveDiederen
A
→B
Idea, no result yet
Replace apps with custom code and compress assets for page speed
Site-wideProduct images & gallery
@DaveDiederen
A
→B
Idea, no result yet
Steer attention with size contrast, faces and directional cues
Site-wideProduct images & gallery
@kasper_dolk
A
→B
Idea, no result yet
Product page lifestyle photos, video and FAQ, single-page checkout and pre-selected bundles
Site-wideUGC & product video
@joshtCRO
A
→B
Idea, no result yet
Static, clickable announcement bar with 'Up to X% off + Free Shipping' and a countdown
Site-wideShipping & delivery messaging
@DaveDiederen
A
→B
Idea, no result yet
Product page benefit copy, UGC and guarantee; collection reordered by revenue; simplified homepage; trimmed checkout fields
Site-wideUGC & product video
@joshtCRO