Advertorial hard close stacking risk reversal, dated urgency and scarcity
Test ideaLanding page · 2025-10-13
Three layers of risk removal before the button, a real 'UPDATE: as of [today]' date, and repeated urgency (discount, low stock).
Who ran it
Kasper Dolk (@kasper_dolk) shared this idea on X. The numbers and screenshots are theirs.
View the original post on X
Similar tests
A
→B
+28% CTR
Tested pain-relief vs longevity angle on dog supplement advertorials
Landing pageHeadlines, product titles & copy
@oliverkenyon
A
→B
+$100,000/month
New landing pages with previews and package pricing for a VR/AR learning brand
Landing pageProduct images & gallery
@oliverkenyon
A
→B
+$20,699/month
Replaced generic landing page with an education-led advertorial
Landing pageAdvertorials, listicles & presell pages
@oliverkenyon
A
→B
+47% CVR
Sent cold traffic to a listicle-style presell page instead of the PDP
Landing pageAdvertorials, listicles & presell pages
@oliverkenyon
A
→B
+33% average order value
New landing pages with reviews, bundles and urgency for an organic pet care brand
Landing pageBundles & quantity breaks
@oliverkenyon
A
→B
+50% conversions
New listicle landing pages vs homepage
Landing pageAdvertorials, listicles & presell pages
@oliverkenyon
Money-back guarantee & returns tests Low-stock & scarcity messaging tests Sales, urgency & limited-time offers tests Pricing, discounts & savings display tests Advertorials, listicles & presell pages tests All landing page tests
