Tested product page CTAs: 'Add to Cart' wording, CTA above the fold and benefit-matched CTA tone

Idea byJosh Thompson

Commentary byLiftArchiveOur analysis, not theirs

Tested product page CTAs: 'Add to Cart' wording, CTA above the fold and benefit-matched CTA tone. Josh claims +19% (CTA above the fold); no test data shown.

Who ran it

Josh Thompson (@joshtCRO) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

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