Cart with social proof, subscription upsell and shipping info

Idea byKasper DolkMaison Commerce

Commentary byLiftArchiveOur analysis, not theirs

Turn the cart from an extra step into a selling step: 'loved by x' social proof, upsell to subscription for LTV, and shipping info.

Who ran it

Kasper Dolk (@kasper_dolk) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

Similar tests

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+$127,867 per month

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Gift wrapping upsell prompt inside the cart

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Added tiered spend rewards in the cart (free shipping + bonus items)

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Redesigned slide cart, removed $25 pre-checkout upsell, added trust elements

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Unticked pre-ticked accidental damage cover in cart, sold it explicitly

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