Anchor the price to the dream outcome

Idea byKasper DolkMaison Commerce

Commentary byLiftArchiveOur analysis, not theirs

Raise perceived value by comparing the price to their dream future/life change so the price seems small; he shows an advertorial doing this.

Who ran it

Kasper Dolk (@kasper_dolk) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

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