Replaced studio shots with real customer photos, added an FAQ and a benefit headline above the fold

Idea byJosh Thompson

Commentary byLiftArchiveOur analysis, not theirs

Replaced studio shots with real customer photos, added an FAQ and a benefit headline above the fold. Josh claims +36% CVR, +$172K sales; no test data shown.

Who ran it

Josh Thompson (@joshtCRO) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

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