TOF LP types: listicle, story advertorial, educational advertorial

Idea byKasper DolkMaison Commerce

Commentary byLiftArchiveOur analysis, not theirs

For unaware/problem-aware traffic, test a listicle, a story-based advertorial or an educational how-to advertorial to build awareness of problem, solution and brand.

Who ran it

Kasper Dolk (@kasper_dolk) shared this idea on X. The numbers and screenshots are theirs.

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