Checkout: rewrote headlines, removed a step and tested 'Fast, Free Shipping in 2 Days' vs 'Free Shipping Over $50'

Idea byJosh Thompson

Commentary byLiftArchiveOur analysis, not theirs

Checkout: rewrote headlines, removed a step and tested 'Fast, Free Shipping in 2 Days' vs 'Free Shipping Over $50'. Josh claims +21% conversion, +$280K that month; no test data shown.

Who ran it

Josh Thompson (@joshtCRO) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

Similar tests

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+5.56% revenue per visitor

Tested flat $2, $5 and $7 shipping fees against free shipping

CheckoutShipping & delivery messaging@DaveDiederen

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B

+10.07% revenue per visitor

Added 3 USPs (guarantee, orders shipped, delivery speed) below the Pay Now button on checkout

CheckoutMoney-back guarantee & returns@DaveDiederen

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+1.89% revenue per visitor

Tweaked shipping rates (volume-grab vs margin-grab)

CheckoutShipping & delivery messaging@DaveDiederen

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+1.57% revenue per visitor

Raised the shipping price (tested $6.95 and $7.95 against control)

CheckoutShipping & delivery messaging@DaveDiederen

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Idea, no result yet

Turn on Shopify checkout tipping

CheckoutCheckout steps, fields & flow@CROguy_

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Idea, no result yet

Rename shipping options to delivery times

CheckoutShipping & delivery messaging@CROguy_