Offer a $1/month membership with extra discount and cashback

Idea byDave DiederenSyntra Labs

Commentary byLiftArchiveOur analysis, not theirs

True Classics-style low-cost membership: extra 10% off, 20% cashback as store credit and free shipping for $1/month to drive repeat purchases.

Who ran it

Dave Diederen (@DaveDiederen) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

Similar tests

A

→

B

+$75,600 per month

USP bar (free shipping and returns) under Add to Cart on PDP

Product pageMoney-back guarantee & returns@oliverkenyon

A

→

B

+$52,820 per month

3-pack bundle with Save 20% above Add to Cart on PDP

Product pageBundles & quantity breaks@oliverkenyon

A

→

B

+46% CVR

Lowered the price and removed the free gift ($82 vs $85 + gift)

Product pagePricing, discounts & savings display@oliverkenyon

A

→

B

+$38,846 per month

Added rating under title, moved discount badge by ATC, sticky ATC, clickable thumbnails

Product pageReviews & star ratings@oliverkenyon

A

→

B

+50% mobile conversion rate

Mobile product page, copy and cart subscription fixes for a women's supplement brand

Product pageLayout, fonts & visual design@oliverkenyon

A

→

B

+6.84% conversion rate

Subscription-only product page with free gifts for a cat fountain brand

Product pageSubscriptions & subscribe-and-save@oliverkenyon