Subscription PDP: quantity first, then subscription perks, ships-by date and ATC showing the discounted price

Idea byDave DiederenSyntra Labs

Commentary byLiftArchiveOur analysis, not theirs

Anchor with a 'Best Deal' 3-pack and price per unit, then stack subscription perks (15% off, free shipping, cancel anytime), add a ships-by date, and make the ATC button reflect the discounted subscription price.

Who ran it

Dave Diederen (@DaveDiederen) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

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