Use custom icons instead of emojis in PDP dropdowns

Idea byKasper DolkMaison Commerce

Commentary byLiftArchiveOur analysis, not theirs

Brand-aligned icons make benefits easier to scan and look more trustworthy.

Who ran it

Kasper Dolk (@kasper_dolk) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

Similar tests

A

→

B

+$47,927/month

Moved social proof and Add to Cart into the first view on mobile PDP, tighter spacing

Product pageSocial proof, authority & press@oliverkenyon

A

→

B

+12.9% revenue per visitor

Redesigned size selector to separate men's and women's sizes

Product pageVariant, size & option selectors@oliverkenyon

A

→

B

+$36,772 per month

Redesigned top of product page: image slider, clearer CTAs, benefits and sale info above fold

Product pageSales, urgency & limited-time offers@oliverkenyon

A

→

B

+$6,710 per month

Redesigned the above-the-fold section of the product page

Product pageHero & above-the-fold section@oliverkenyon

A

→

B

+50% mobile conversion rate

Mobile product page, copy and cart subscription fixes for a women's supplement brand

Product pageLayout, fonts & visual design@oliverkenyon

A

→

B

+25% CVR

Redesigned PDP above the fold: outcome headline, context visuals, trust signals

Product pageTrust badges & security seals@oliverkenyon