Build separate landing pages for cold, warm and hot traffic

Idea byKasper DolkMaison Commerce

Commentary byLiftArchiveOur analysis, not theirs

Instead of one page for all traffic, test funnel-stage pages: listicles for cold traffic (e.g. '4 reasons busy people are switching to X'), PDP/collection pages with heavy social proof (reviews, UGC, trust badges) for warm, and a community/reviews page with shipping info, guarantees and an easy buy option for hot traffic. He says this helped 20+ brands reduce CAC.

Who ran it

Kasper Dolk (@kasper_dolk) shared this idea on X. The numbers and screenshots are theirs.

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