Collection page: add social proof, store USPs and guarantee
Test ideaCollection page · 2023-03-10
Idea byKasper DolkMaison Commerce
Commentary byLiftArchiveOur analysis, not theirsMost collection pages just show products despite getting most ad traffic; add social proof, store USPs and a highlighted guarantee.
Who ran it
Kasper Dolk (@kasper_dolk) shared this idea on X. The numbers and screenshots are theirs.
View the original post on X
Similar tests
A
→B
$44,890/month
Three survey-based reassurance lines above collection page grid
Collection pageUSP bars & benefit icons
@oliverkenyon
@oliverkenyonA
→B
+6.4% revenue per visitor
Added a collection page banner with social proof, offer plus countdown, description and category filters
Collection pageSocial proof, authority & press
@DaveDiederen
@DaveDiederenA
→B
Idea, no result yet
Highlight USPs in collection page banners
Collection pageUSP bars & benefit icons@DaveDiederen
@DaveDiederenA
→B
Idea, no result yet
Collection: swatches, stars, stock notice and story-style sub-collection nav
Collection pageReviews & star ratings@kasper_dolk
@kasper_dolkA
→B
Idea, no result yet
Collection page with filters, USP header, bestseller tags, swatches, stock left
Collection pageUSP bars & benefit icons@kasper_dolk
@kasper_dolkA
→B
Idea, no result yet
Product cards with USP tags, color switches and a tagline
Collection pageUSP bars & benefit icons@kasper_dolk
@kasper_dolkSocial proof, authority & press tests Money-back guarantee & returns tests USP bars & benefit icons tests All collection page tests