Tested a $2 difference in upsell price on a low-ticket product

Idea byJosh Thompson

Commentary byLiftArchiveOur analysis, not theirs

Tested a $2 difference in upsell price on a low-ticket product. Josh claims +9.7% conversion, +$21K/month; no test data shown.

Who ran it

Josh Thompson (@joshtCRO) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

Similar tests

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New winner (figures in image)

Frame the product against retailer markups and fees

OtherComparison charts & tables@kasper_dolk

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Revenue per visitor $1.46 to $1.49 (+1.86%)

Upsells vs no upsells

OtherUpsells & cross-sells@kasper_dolk