Tested a shipping threshold, the product page CTA and best-seller pricing

Idea byJosh Thompson

Commentary byLiftArchiveOur analysis, not theirs

Tested a shipping threshold, the product page CTA and best-seller pricing. Josh claims +$153,962/month; no test data shown.

Who ran it

Josh Thompson (@joshtCRO) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

Similar tests

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+43.81% revenue per visitor

Tested shipping price levels; a $9.49 shipping fee beat the control

Site-wideShipping & delivery messaging@DaveDiederen

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+9.17% revenue per visitor

Removed the free-shipping threshold and charged shipping on every order

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B

+7.90% revenue per visitor

Removed the free shipping threshold and charged a flat shipping fee on every order

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B

+15.44% revenue per visitor

Added a 'Shop Now' CTA to the announcement bar and linked it to the offer

Site-wideAdd-to-cart & CTA buttons@DaveDiederen

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B

+13.01% revenue per visitor

Added a geo-detection popup asking international visitors to confirm country and switch currency

Site-widePayment icons, express checkout & BNPL@DaveDiederen

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+2.82% revenue per visitor

Announcement bar: countdown timer vs free-gift threshold callout (hid the free-gift callout)

Site-wideFree shipping thresholds & shipping price@DaveDiederen