Build-your-set selector: set size, shade filters and chosen-colour tray

Idea byKasper DolkMaison Commerce

Commentary byLiftArchiveOur analysis, not theirs

A nail product uses step 1 set size (6 colours with 'Most Savings!' and free gifts vs 4), step 2 shade grid with filter chips, and a tray of chosen colours with an 'Add 3 more!' button. Test a guided bundle builder that nudges toward the larger set.

Who ran it

Kasper Dolk (@kasper_dolk) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

Similar tests

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+$182k monthly revenue

Added bundle options directly on the product page

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+$68,000/month

Added a free Summer BBQ recipe e-book as a gift with product bundles

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+$52,820 per month

3-pack bundle with Save 20% above Add to Cart on PDP

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+46% CVR

Lowered the price and removed the free gift ($82 vs $85 + gift)

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+7.8% revenue per visitor

Removed the 1/2/3-bag bundle selector from the product page

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Added rating under title, moved discount badge by ATC, sticky ATC, clickable thumbnails

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