Add a 'who this is for / not for' section to the product page

Idea byMilos

Commentary byLiftArchiveOur analysis, not theirs

Telling some shoppers not to buy builds trust and filters out buyers who would return it.

Who ran it

Milos (@CROguy_) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

Similar tests

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+$75,600 per month

USP bar (free shipping and returns) under Add to Cart on PDP

Product pageMoney-back guarantee & returns@oliverkenyon

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B

+5.2% revenue per visitor

Added 60-day guarantee and easy returns blocks under Add to Cart

Product pageMoney-back guarantee & returns@oliverkenyon

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B

+11.88% revenue per visitor

Shortened guarantee copy ('or your money back' instead of 'or get 100% of your money back')

Product pageMoney-back guarantee & returns@DaveDiederen

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B

+14.50% conversion rate

Added a prominent 60-day guarantee badge below the add-to-cart button

Product pageMoney-back guarantee & returns@DaveDiederen

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B

+$52K/month revenue

Added country-specific free shipping messaging and moved the money-back guarantee under add to cart

Product pageMoney-back guarantee & returns@DaveDiederen

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B

+12.71% revenue per visitor (+A$71,466/month)

Rewrote the money-back guarantee section with a bold headline and benefit-driven copy

Product pageMoney-back guarantee & returns@DaveDiederen