Used real photos of the product on people and short benefit copy

Idea byJosh Thompson

Commentary byLiftArchiveOur analysis, not theirs

Used real photos of the product on people and short benefit copy. Josh claims +19% conversions; no test data shown.

Who ran it

Josh Thompson (@joshtCRO) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

Similar tests

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+$159K per month

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Added USP images to the PDP gallery instead of product-only shots

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