Add ships by date and free shipping threshold to the product page

Idea byDave DiederenSyntra Labs

Commentary byLiftArchiveOur analysis, not theirs

Show a specific ships-by date and the free shipping threshold near the buy box, because clear shipping timing raises trust, especially in Q4.

Who ran it

Dave Diederen (@DaveDiederen) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

Similar tests

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+$75,600 per month

USP bar (free shipping and returns) under Add to Cart on PDP

Product pageMoney-back guarantee & returns@oliverkenyon

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+28.25% revenue per visitor

Added 'Ships by [date]' and 'Free shipping over $X' below the ATC button

Product pageShipping & delivery messaging@DaveDiederen

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B

+9.71% revenue per visitor

Replaced the 'Fast Shipping' badge with 'Ships by Tomorrow' plus a localized country flag shipping line under the ATC

Product pageShipping & delivery messaging@DaveDiederen

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B

+14.07% revenue per visitor

Removed 'Shipping calculated at checkout' below the ATC on a PDP that promises free shipping

Product pageShipping & delivery messaging@DaveDiederen

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B

+10.95% revenue per visitor

Added a shipping deadline bar on the PDP with a 'Ships by' date and localized country flag

Product pageShipping & delivery messaging@DaveDiederen

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B

+$52K/month revenue

Added country-specific free shipping messaging and moved the money-back guarantee under add to cart

Product pageMoney-back guarantee & returns@DaveDiederen