Place a product card section directly below the homepage hero

Idea byDave DiederenSyntra Labs

Commentary byLiftArchiveOur analysis, not theirs

Show product cards right under the hero (like Wuffes) to raise click-through to product pages.

Who ran it

Dave Diederen (@DaveDiederen) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

Similar tests

A

→

B

+$78,454/month

Homepage hero with better imagery, 4.9/5 rating, press logos and clearer headline

HomepageReviews & star ratings@oliverkenyon

A

→

B

+$77,558 per month

Homepage hero: USP toolbar, 3 benefit bullets, full-width emotive CTA with social proof

HomepageSocial proof, authority & press@oliverkenyon

A

→

B

+10.9% revenue per visitor

Added Instagram-style category story bubbles above the mobile homepage hero

HomepageHero & above-the-fold section@oliverkenyon

A

→

B

+9.71% revenue per visitor

Homepage rebuild with new hero, USP bar and reviews for a welding lens brand

HomepageHero & above-the-fold section@oliverkenyon

A

→

B

+29.72% revenue per visitor

Added a best-sellers product row right under the homepage hero

HomepageHero & above-the-fold section@DaveDiederen

A

→

B

+52.67% revenue per visitor

Replaced the homepage hero video with a static image with a benefit callout

HomepageUGC & product video@DaveDiederen