Replace a plain Stripe checkout with a custom native checkout

Idea byKasper DolkMaison Commerce

Commentary byLiftArchiveOur analysis, not theirs

Swap a basic Stripe checkout for a custom one that feels native, adding course info, a timer for urgency, faces for trust, and benefits + objection handling.

Who ran it

Kasper Dolk (@kasper_dolk) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

Similar tests

A

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B

+3.16% revenue per visitor

Added a countdown timer to checkout

CheckoutCountdown timers@DaveDiederen

A

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B

+4.83% revenue per visitor

Added a checkout countdown timer (order reserved) for US brands

CheckoutCountdown timers@DaveDiederen

A

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B

+10.07% revenue per visitor

Added 3 USPs (guarantee, orders shipped, delivery speed) below the Pay Now button on checkout

CheckoutMoney-back guarantee & returns@DaveDiederen

A

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B

+6.59% revenue per visitor

Added urgency messaging to checkout (instead of a full checkout redesign)

CheckoutSales, urgency & limited-time offers@DaveDiederen

A

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B

Revenue per visitor +26.18%

Remove the countdown timer from checkout

CheckoutCountdown timers@kasper_dolk

A

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B

+$33,435

Add trust and urgency elements to the Plus checkout

CheckoutReviews & star ratings@kasper_dolk