Added real photos, simplified the CTA and used benefit copy on product pages

Idea byJosh Thompson

Commentary byLiftArchiveOur analysis, not theirs

Added real photos, simplified the CTA and used benefit copy on product pages. Josh claims +31% conversions, +$216K in 90 days; no test data shown.

Who ran it

Josh Thompson (@joshtCRO) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

Similar tests

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+$159K per month

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PDP above the fold: trust icons, swipeable images, reviews higher, stronger CTA

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Moved urgency bar to top of product page and added mobile thumbnails

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