Test offer structure: subscription options and discount depth in buy boxes

Idea byDave DiederenSyntra Labs

Commentary byLiftArchiveOur analysis, not theirs

Keep SKUs the same but test subscription vs one-time prominence, discount depth, and shipping info inside vs outside buy boxes.

Who ran it

Dave Diederen (@DaveDiederen) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

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