Model switcher in the product hero with 'Most Popular' on the pricier model
Test ideaProduct page · 2026-01-05
Switch models in the hero, badge the higher-AOV option, state each model's key USP difference, and add a compare-models popup.
Who ran it
Kasper Dolk (@kasper_dolk) shared this idea on X. The numbers and screenshots are theirs.
View the original post on X
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