Hire an expert+Submit a test
Tests
Ecommerce
All test results321Winning testsTests that lostTest ideas698
By page
Product page138Cart21Checkout20Collection page28Homepage29Landing page27Navigation & menu15Post-purchase1
Featured win
A
→
B
+$182k monthly revenueAdded bundle options directly on the product page
More categories are on the way: SaaS, lead gen and apps. Share a test →
Elements
Trust and proof
Reviews & star ratings40Social proof, authority & press29Trust badges & security seals14
Offers and pricing
Bundles & quantity breaks25Upsells & cross-sells18Subscriptions & subscribe-and-save10
Layout and content
Product images & gallery41Shipping & delivery messaging33
All 44 elements → · Browse by page type →
Guides
Learn
CRO guideA/B testing guideThe CRO processStatistical significanceA/B testing mistakes
Benchmarks
Ecommerce conversion rateConversion rate by industryShopify conversion rateCart abandonment rate
Calculators and checklists
Significance calculatorSample size calculatorConversion rate calculatorEcommerce CRO checklistProduct page checklist
Tools
Best tools
A/B testing toolsShopify A/B testing appsHeatmap toolsPage buildersReview apps
Reviews and comparisons
Intelligems vs ShopliftVWO vs ConvertConvert reviewIntelligems reviewPageFly vs GemPages
Hire an expertSubmit a test

Turn the empty cart into a selling page

Test ideaCart · 2024-12-04
Dave DiederenIdea byDave DiederenSyntra Labs
Commentary byLiftArchiveOur analysis, not theirs

Instead of a blank empty cart, link to category or product pages and show a guarantee, urgency and social proof to pull shoppers back into buying.

Who ran it

Dave Diederen (@DaveDiederen) shared this idea on X. The numbers and screenshots are theirs.

Similar tests

A
→
B
+23.8% revenue per visitor
Cart drawer: dispatch/returns/payment block under checkout, size dropdown
CartMoney-back guarantee & returns@oliverkenyon
A
→
B
+18% revenue per visitor
Added "30-day money-back guarantee" under the checkout button
CartMoney-back guarantee & returns@DaveDiederen
A
→
B
Idea, no result yet
Add a money-back guarantee badge below the cart drawer checkout button
CartMoney-back guarantee & returns@DaveDiederen
A
→
B
Idea, no result yet
Fill the empty cart state with text and collection links
CartEmpty-cart states@DaveDiederen
A
→
B
Idea, no result yet
Redesign the cart drawer with a savings breakdown and guarantee
CartMoney-back guarantee & returns@DaveDiederen
A
→
B
Idea, no result yet
Keep the offer visible in the cart
CartMoney-back guarantee & returns@DaveDiederen
Social proof, authority & press tests Money-back guarantee & returns tests Sales, urgency & limited-time offers tests Empty-cart states tests All cart tests