Swapped generic images for real customer photos, rewrote copy around benefits and simplified the CTA

Test ideaProduct page · 2025-09-06

Swapped generic images for real customer photos, rewrote copy around benefits and simplified the CTA. Josh claims +115% conversions, $115,614 in 7 days; no test data shown.

Who ran it

Josh Thompson (@joshtCRO) shared this idea on X. The numbers and screenshots are theirs.

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