Add urgency, USPs, reviews and FAQs to the checkout page

Idea byDave DiederenSyntra Labs

Commentary byLiftArchiveOur analysis, not theirs

Add an order-reserved timer, 'free shipping reached' message, shipping protection, brand USPs and reviews beside the order summary, plus FAQs on the main objections, which have won in about 95% of their tests.

Who ran it

Dave Diederen (@DaveDiederen) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

Similar tests

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B

+3.16% revenue per visitor

Added a countdown timer to checkout

CheckoutCountdown timers@DaveDiederen

A

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B

+4.83% revenue per visitor

Added a checkout countdown timer (order reserved) for US brands

CheckoutCountdown timers@DaveDiederen

A

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B

+5.56% revenue per visitor

Tested flat $2, $5 and $7 shipping fees against free shipping

CheckoutShipping & delivery messaging@DaveDiederen

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B

+10.07% revenue per visitor

Added 3 USPs (guarantee, orders shipped, delivery speed) below the Pay Now button on checkout

CheckoutMoney-back guarantee & returns@DaveDiederen

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B

+1.89% revenue per visitor

Tweaked shipping rates (volume-grab vs margin-grab)

CheckoutShipping & delivery messaging@DaveDiederen

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B

+23.13% revenue per visitor

Showed customer reviews on the checkout page

CheckoutReviews & star ratings@DaveDiederen