Under the CTA, cover the '3S': shipping, social proof, safety

Idea byKasper DolkMaison Commerce

Commentary byLiftArchiveOur analysis, not theirs

Directly under your CTA, handle the three main objections: shipping, social proof and safety.

Who ran it

Kasper Dolk (@kasper_dolk) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

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+$75,600 per month

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Added 'Ships by [date]' and 'Free shipping over $X' below the ATC button

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+9.71% revenue per visitor

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Removed 'Shipping calculated at checkout' below the ATC on a PDP that promises free shipping

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