Cart drawer with '82% of customers also choose' upsell and shipping-protection toggle
Test ideaCart · 2026-08-18
Test a cart drawer with an upsell carousel headed '82% of customers also choose...', a pre-checked shipping protection toggle (€2.95), strikethrough totals with a 'Save €40' tag and a confirmation message at the top. Social-proof upsells and add-ons can raise AOV.
Who ran it
Kasper Dolk (@kasper_dolk) shared this idea on X. The numbers and screenshots are theirs.
View the original post on X
Similar tests
A
→B
+$127,867 per month
Added arrows to cart upsells and a delivery window line in the cart
CartShipping & delivery messaging
@oliverkenyon
A
→B
+$58,860 per month
Gift wrapping upsell prompt inside the cart
CartUpsells & cross-sells
@oliverkenyon
A
→B
+$57k/month
Added tiered spend rewards in the cart (free shipping + bonus items)
CartShipping & delivery messaging
@oliverkenyon
A
→B
+$31,000 per month
Redesigned slide cart, removed $25 pre-checkout upsell, added trust elements
CartTrust badges & security seals
@oliverkenyon
A
→B
+$27,000/month
Cart redesign with free shipping incentive and less friction to checkout
CartShipping & delivery messaging
@oliverkenyon
A
→B
+6.58% conversion rate
Cart drawer rebuild without countdown timer for a pain relief device brand
CartCart drawers & slide carts
@oliverkenyon
Social proof, authority & press tests Shipping & delivery messaging tests Upsells & cross-sells tests Cart drawers & slide carts tests All cart tests
