Borrow authority from studies on a known ingredient
Test ideaProduct page · 2023-12-12
Idea byKasper DolkMaison Commerce
Commentary byLiftArchiveOur analysis, not theirsIf you use a known ingredient, cite the history (X years ago a study proved this) then show how you made it better with other ingredients or a new method.
Who ran it
Kasper Dolk (@kasper_dolk) shared this idea on X. The numbers and screenshots are theirs.
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