Reframed the offer: Buy 2 Get 1 Free bundle, '$26/month for 3 months' price chunking and a benefit product name

Idea byJosh Thompson

Commentary byLiftArchiveOur analysis, not theirs

Reframed the offer: Buy 2 Get 1 Free bundle, '$26/month for 3 months' price chunking and a benefit product name. Josh claims +40% CVR, +50% AOV; no test data shown.

Who ran it

Josh Thompson (@joshtCRO) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

Similar tests

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+$182k monthly revenue

Added bundle options directly on the product page

Product pageBundles & quantity breaks@oliverkenyon

A

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B

+$68,000/month

Added a free Summer BBQ recipe e-book as a gift with product bundles

Product pageBundles & quantity breaks@oliverkenyon

A

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B

+$52,820 per month

3-pack bundle with Save 20% above Add to Cart on PDP

Product pageBundles & quantity breaks@oliverkenyon

A

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B

+46% CVR

Lowered the price and removed the free gift ($82 vs $85 + gift)

Product pagePricing, discounts & savings display@oliverkenyon

A

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B

+7.8% revenue per visitor

Removed the 1/2/3-bag bundle selector from the product page

Product pageBundles & quantity breaks@oliverkenyon

A

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B

+$38,846 per month

Added rating under title, moved discount badge by ATC, sticky ATC, clickable thumbnails

Product pageReviews & star ratings@oliverkenyon